Privacy Policy
Last updated: 14 April 2026
1. Introduction
FurTag ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, QR pet tags, and related services. By using our services, you agree to the practices described here.
2. Information we collect
We may collect:
- Account information: name, email address, password (stored securely), and any other details you provide when registering or updating your profile.
- Pet information: pet name, species, breed, photo, medical or care notes, and any information you choose to display to finders who scan your pet's tag.
- Contact details shown to finders: the phone number, email, or other contact method you choose to make visible when someone scans your pet's QR code.
- Scan and location data: when a tag is scanned, we may log the time of the scan and, if the finder permits, approximate location (e.g. city or region) to help you understand where your pet was found.
- Payment and order information: billing address, payment method details (processed by our payment provider), and order history.
- Usage and device data: how you use our website and app (e.g. pages visited, actions taken), IP address, browser type, and device identifiers, including through cookies and similar technologies.
3. How we use your information
We use the information we collect to:
- Provide, maintain, and improve our pet tag and reunion services.
- Display your chosen pet and contact information to finders who scan your pet's tag.
- Notify you of scans, reunions, or important account or service updates.
- Process orders, payments, and customer support requests.
- Send marketing communications if you have opted in; you can unsubscribe at any time.
- Analyse usage to improve our products and user experience.
- Comply with legal obligations and protect our rights and the safety of our users.
4. Who can see your information
Your information may be shared or visible as follows:
- Finders: When someone scans your pet's QR code, they see the pet and contact details you have chosen to make available (e.g. name, phone number). We do not show your full account or payment details.
- Service providers: We may use trusted third parties for hosting, payment processing, email delivery, and analytics. They are contractually required to protect your data and use it only for the purposes we specify.
- Legal and safety: We may disclose information if required by law or to protect the rights, property, or safety of FurTag, our users, or the public.
5. Cookies and similar technologies
We use cookies and similar technologies to keep you logged in, remember your preferences, and understand how our site is used. You can control cookies through your browser settings. Disabling certain cookies may affect how the website works.
6. Data retention
We retain your account, pet, and scan data for as long as your account is active and as needed to provide our services, resolve disputes, and comply with legal obligations. You can request deletion of your account and associated data; we will process such requests in line with applicable law.
7. Security
We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. No system is completely secure; we encourage you to use a strong password and keep your account details confidential.
8. Your rights
Depending on where you live, you may have the right to:
- Access, correct, or delete your personal data.
- Object to or restrict certain processing.
- Data portability.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact us using the details on our website or in your account. We will respond in line with applicable law.
9. Children
Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will take steps to delete it.
10. International transfers
Your data may be processed in countries other than your own. We ensure appropriate safeguards (e.g. standard contractual clauses or adequacy decisions) are in place where required by law.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the "Last updated" date. For material changes, we may provide additional notice (e.g. by email or a notice when you log in). Continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact us
For privacy-related questions or to exercise your rights, please contact us via the contact options on our website or in your account. You can also review our Terms of Service for the legal terms governing use of our services.
© 2026 HiveFlock Technology Ltd. All rights reserved.
FurTag™ is a trading name of HiveFlock Technology Ltd.