About Found Fur Ever
We exist for one reason: to help lost pets get home fast — with honesty, kindness, and zero fear tactics.
Our story
Friends and family struggled with confusing pet tag services — rising prices, forced subscriptions, and fear-driven marketing that treated pet owners like targets instead of people.
We knew there had to be a better way. Something honest, simple, and designed with pet owners in mind. Not built to extract maximum revenue, but to genuinely help.
Found Fur Ever was created to bring honesty, clarity, and compassion to pet safety. No tricks, just trust. A smart QR tag that works — free forever, with an optional upgrade for those who want more.
Quick facts
- Based inUnited Kingdom
- Founded2024
- TeamSmall & independent
- FundingSelf-funded, no VC
- Pets helpedGrowing every day
Our values
What we stand for
Compassion first
We support pet owners, not scare them. You'll never see guilt-trip tactics here. We educate, empower, and reassure.
Radical transparency
Our pricing is clear, our subscriptions are honest, and our features are openly explained. No dark patterns.
Practical innovation
We build tech that solves real problems — QR tags, smart profiles, instant notifications, and tools that work.
Privacy by design
Your data is yours. We don't sell or share it. Privacy isn't a feature — it's a right.
Hooman-first support
We're a small UK tech company and we speak to customers like real people. No bots, no scripts.
Shaped by feedback
Every feature comes from actual pet owners. We listen, we learn, we build what matters.
Our promise
What we'll never do
Scare you into paying
No fear-based marketing. No "your pet could disappear" guilt trips. Ever.
Lock you into subscriptions
Clear pricing, no hidden tiers, no confusing auto-renewals. Cancel anytime.
Put profit before pets
Your pet's safety is our priority. Always has been, always will be.
Found Fur Ever is built on respect — for pets, owners, and your trust in us.
Get started
Ready to protect your pet?
Join thousands of pet parents using FurTag. Free smart QR tag — just pay shipping.